ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Would removing FAQ Schema on ecommerce category pages help SEO? Read the case study to find out.
A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. What do you think?
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
Content on an ecommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It’s even more difficult to quantify if it is valuable. This SplitSignal test looked at the value of producing quality content for an ecommerce site.
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.
SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.