ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out the test.
We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“.
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.