Semrush's Site Audit is a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling. Fixing these issues will help boost the SEO of a website.
- Over 140 on-page and technical SEO checks from surface-level issues like duplicate content and broken links, to in-depth analysis of AMPs, HTTPS implementation, correct usage of the hreflang attribute, crawlability and indexability
- The AI Search category focuses on Generative Engine Optimization (GEO)—helping your site perform better in AI-driven search tools like SearchGPT, Claude, and Perplexity
- Flexible settings—domain, subdomain, or subfolder crawling. Ability to render JavaScript code by choice, as well as include/exclude specific pages. Choose between auditing the desktop or mobile version of a site
- On-demand crawling & scheduled auto re-crawls on a daily or weekly basis
- High-speed crawler that will process all your pages in minutes, not hours
- AI-assisted recommendations to guide you through your audit with Semrush Copilot
- Awesome UI—big-picture reports with an ocean of data
Domains come in all shapes and sizes, so finding the biggest needs for a website will be a different story for everybody. Whether you're managing a personal portfolio or a global ecommerce site, it's essential to keep your site organized and healthy—especially now, with AI search engines influencing how content is discovered.
Site Audit has over 140 checks for traditional SEO issues, ranging from surface-level issues like duplicate content and broken links to technical issues like HTTPS implementation and the hreflang attribute on an international website—and now also covers emerging GEO (Generative Engine Optimization) practices.
The tool has the ability to crawl either the desktop or mobile version of a website and check up to 20,000 pages per audit (100,000 pages for the Business tier of the SEO Toolkit subscription), so it can be used for anything from a portfolio website to SMB sites, to enterprise businesses and agencies.
In addition, Site Audit is one of the tools that the Semrush Copilot AI assistant analyzes to provide tailored recommendations to improve your SEO performance. After setting up your project, you will receive AI-generated suggestions to guide you through your audit.
When you want to delete a specific tool, you will have to delete the whole project. When you delete the Project, you will also be deleting the Position Tracking campaign, Link Building, or any other tools that are also in that project.
As a result, removing Site Audit will also remove all of the other campaigns set up in the Project.
Projects cannot be recovered once they are deleted so it's important to be careful when deleting a project. Only delete a project if you are 100 percent sure because all of your data will be gone forever.
The Site Audit tool is part of the SEO Toolkit. Usage limits vary based on your subscription tier.
Number of Pages to Crawl
Depending on the level of your account, you will be limited to crawl a certain number of pages per month:
- Without SEO Toolkit: 100 pages per month
- Pro SEO Toolkit: 100,000 pages per month
- Guru SEO Toolkit: 300,000 pages per month
- Business SEO Toolkit: 1,000,000 pages per month
Any leftover pages from your crawl budget do not roll over month to month, but your limits reset on the 1st day of every month.
The maximum number of pages that can be crawled in a single audit:
- Without SEO Toolkit: 100
- Pro SEO Toolkit: 20,000
- Guru SEO Toolkit: 20,000
- Business SEO Toolkit: 100,000
Number of Audits Running at Once
- Without SEO Toolkit: 1
- Pro SEO Toolkit: 2
- Guru SEO Toolkit: 2
- Business SEO Toolkit: 5
AMP checks (and the option to crawl AMP pages first) become available with the Business SEO Toolkit subscription only.
JS rendering is available with a Guru or Business SEO Toolkit subscription.
It’s possible to export data from this tool in the following formats:
- Excel
- CSV
- PDF
- Export data from Site Audit to PDF or create your custom report with the My Reports tool. Combine data from Organic Research, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.
- Export data from Site Audit to PDF or create your custom report with the My Reports tool. Combine data from Organic Research, other Semrush tools, Google Analytics 4, Google Search Console, and other sources to create custom PDF reports. Align the reports with your brand and schedule automatic updates for seamless report automation.