General Marketing6 min readHow to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.Carlos SilvaJul 03, 2025
General Marketing5 min readBrand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!Natalia ZhukovaJun 03, 2025
General Marketing8 min readDigital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.Natalia ZhukovaJun 03, 2025
General Marketing7 min readWhat Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.Natalia ZhukovaJun 03, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing6 min readWhat Is A/B Testing in Marketing? How to Do It + ExamplesA/B testing compares two versions of an element to see which performs best. Learn how & see examples.Zach ParuchMay 05, 2025
General Marketing6 min read7 Free Marketing Report Templates & How to Use ThemCopy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.Alex LindleyMay 05, 2025
General Marketing8 min read11 Lead Generation Strategies to Get High-Quality LeadsLearn about lead generation strategies like SEO, social media contests, and retargeting campaigns.Rachel HandleyMar 24, 2025
General Marketing7 min readHow to Create a Marketing Strategy in 7 StepsLearn how to create an effective marketing strategy that will help you consistently attract new customers.Carlos SilvaMar 17, 2025