General SEO7 min read
How to Optimize for AI Search Results in 2025
Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Keyword Research8 min read
What Are Related Keywords? And 6 Ways to Find Them
Discover what related keywords are and why they matter. Plus, learn proven ways to find and use them.
Technical SEO8 min read
HTTP Status Codes Explained: Full List & Impact on SEO
Learn what HTTP status codes are, what different codes mean, and how they impact search visibility.
General SEO9 min read
How to Do a Reverse Image Search & Which Tools to Use
Learn how to run a reverse image search on mobile or desktop. And which tools offer the best results.
General Marketing6 min read
How to Create a Brand Persona: Examples & Free Template
A brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
On-page SEO16 min read
What Is Click-Through Rate (CTR)? + How to Improve It
Learn what click-through rate (CTR) is, how to calculate it, and tips to boost it across ads, email, and search.
Content11 min read
How to Write an Article Audiences Want to Read (7 Steps)
Master article writing with this step-by-step guide for beginners. Learn how to write articles that get results.
Link Building5 min read
How to Disavow Backlinks (+ Find Out if You Really Should)
Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.
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On-page SEO7 min read
What Are Heading Tags? & Why They're Important for SEO
Learn how to use HTML heading tags to improve your SEO and structure your content effectively.
Competitor Intelligence & Research14 min read
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.
Content8 min read
10 Tips for Writing Awesome Website Content in 2025
Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.
General SEO6 min read
SEO Monitoring: A Complete Guide to Tools & Key Metrics
SEO monitoring is tracking search metrics to measure performance and spot opportunities for improvement.
Contributor
Competitor Intelligence & Research10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
General SEO19 min read
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.