What Is a 301 Redirect? + How They Affect SEO
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.Jan 14, 2025
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
What Is Keyword Search Volume? (& How to Check It)
Keyword search volume is the average number of monthly searches for a search term in a particular location.Jan 10, 2025
What Is ChatGPT Search & How Does It Work?
ChatGPT search is a tool that combines the features of an AI chatbot and a web search engine like Google.Jan 08, 2025
What Are Referring Domains? + How They Affect SEO
Referring domains are websites that link to your website. The backlinks they provide can benefit your SEO.Jan 03, 2025
What Is Google’s Navboost Algorithm?
Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.Jan 02, 2025
Your Guide to SEO Ranking and Ranking Factors
SEO rankings are unpaid positions in search engine results, and they‘re influenced by many ranking factors.Jan 02, 2025
Canonical URLs: A Beginner's Guide to Canonical Tags
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.Dec 19, 2024
Keyword Mapping for SEO: Guide + Free Template
Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.Dec 12, 2024
Toxic Backlinks: What They Are & How to Find Them
Toxic backlinks are incoming links that harm your site’s search visibility or have the potential to.Dec 11, 2024
Local Keyword Research for SEO: What It Is & How to Do It
Local keyword research involves finding phrases people use when looking for local products and services.Dec 11, 2024
How to Write Copy that Turns Readers into Customers
Learn how to write great copy for your website, promotional emails, and other marketing materials.Dec 09, 2024
10 SEO Best Practices to Help You Rank Higher
SEO best practices include writing unique title tags, optimizing images, building backlinks, and more.Dec 05, 2024
Contributor
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Jun 17, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025